The Event Strategy Audit

---

The Event Strategy Audit is a personalized, one-on-one strategic review designed to help you evaluate and optimize an upcoming or existing event using the 4-step Experiential Edge Blueprint.

This is not a surface-level review of logistics or production. It’s a strategic deep dive that examines how purpose, emotion, and measurement are currently (or should be) working together to drive meaningful outcomes.

During the audit, we identify gaps, missed opportunities, and strategic leverage points — then map out clear recommendations so you can move forward with confidence and intention.

Whether you’re planning a conference, brand activation, corporate event, or trade show, the Event Strategy Audit gives you clarity around what matters most, where to focus your resources, and how to design experiences that deliver measurable results.

• Event professionals responsible for strategy and outcomes
   
• Corporate and marketing teams planning high-stakes events
   
• Planners who want a clearer way to prove impact and ROI
   

• A clear definition of your event’s true purpose
   
• Strategic recommendations aligned to emotional impact and behavior
   
• Guidance on where to focus budget and effort for maximum return
   
• A clearer framework for measuring and communicating success
   

You’ll submit key details about your event, then participate in a focused strategy session where we apply the Experiential Edge framework directly to your event. You’ll leave with actionable insights and a clear strategic direction you can implement immediately.