EVENT PLANNERS, stuck in logistics and not having a seat at the decision making table? Grab my free ROI guide and learn the language of leadership and PROVE EVENT SUCCESS
Every. Single. Time
Author | Educator | Strategic Voice
I help event planners go from stuck in logistics to seated at the strategy table.
You execute flawlessly. So why are you still not invited to budget conversations?
Most event planners are trained to run flawless logistics, not to speak the language leadership actually listens to. The Experiential Edge Blueprint teaches you how to design events that drive measurable business outcomes, and how to walk into that boardroom and prove it.
watch and listen
The Experiential Strategist
The Podcast
New episodes every week, real conversations for experiential professionals.
The Experiential Edge
The YouTube Channel
The framework in action, straight from the show.
How to step into the work
Turn every event and experience into proof of success. Start with ROI, deepen your strategy, then make your expertise official.
Start Here, The Pocketbook
Quickly pull out proof that your event worked, no matter what experience you’re designing. The Event & Experiential ROI Pocketbook gives you simple prompts and templates to track ROI, communicate impact, and stop leaving results on the table.
The Book
Understand the art and science behind experiences that drive behavior and business outcomes. “Make Them Feel That Way On Purpose” shows strategists, CMOs, and event professionals how emotion powers measurable results and how to design experiences that do it on purpose.
The Workbook
Apply the Experiential Edge 5‑step framework to every event you design. The Experiential Strategist Workbook walks you through designing, measuring, and proving experience success so you can show stakeholders exactly what worked, why it worked, and what to do next.
The Certification
Turn your experiential strategy skills into a recognized credential. The Certified Professional Experiential Strategist (CPES) program trains you to use the Experiential Edge framework at a professional level and gives you the certification that proves you can design, measure, and communicate event and experiential ROI.
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© 2026 Jenny Howard-Maxwell
