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Experiential Strategist · Educator · Author

Events without strategy are just expensive parties

Train to become the strategist every brand wants in the room.

What Event Professionals are saying

"Genius angle"

"It reads exactly like how I got my masters in ed psych! Make them learn that way, by design. It's correct psychology. Genius angle."

Jamaica Jenkins, Educational Psychologist

"A tough one but very achievable"

"Moving from logistics coordinator should be the goal. A tough one but very achievable."

Yoyo Edmunds, Corporate Event Strategist

"I signed up!"

"I love learning from you. I am so excited! I signed up!"

Aurora Maier, Founder, Lost Coast Getaways

"You are a Magician"

"Jenny. You are a magician. I am obsessed with your experiential plan."

Alyssa Kuenning, Founder, Haven Animal Foundation

You've hit the planner's glass ceiling

You're excellent at execution but tired of not being able to prove it

You want a seat at the strategic table not just the planning table

You're ready to stop hoping leadership sees your value

You want a credential that reflects the level you're already at

You're ready to start designing experiences with measurable ROI

You want to charge more and win better clients

COMING SEPTEMBER 8 · PRE-ORDER NOW

Make Them Feel That Way On Purpose

The book that reframes everything you thought you knew about events. The neuroscience of emotion meets the art of strategic experience design. Written for the planner who's ready to become a strategist.

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