Event professionals do not need better logistics.
They need strategic credibility.

On this channel, Jenny Howard Maxwell teaches event and experiential marketing professionals how to move from execution to strategy and earn a seat at the decision table.

The Experiential Edge is a purpose led approach to experience design that connects emotion, strategy, and measurable business impact. Because events should be seen as business assets, not budget line items.

If you are ready to shift from planner to strategic partner, you will learn how to:

• Define the true purpose behind your events
• Design emotionally intentional experiences
• Connect events directly to business goals and ROI
• Speak the language leadership respects