Strategic Insights
Explore articles designed to help event planners and strategists lead with intention and execute with excellence.
The SED Event Audit: The Holiday Party That Almost Wasn't
A fully branded corporate holiday party. A panicked client. A planner who stirred the pot. Here is what Strategic Experience Design reveals when you run this event through the framework. ...more
Event Audits ,Strategic Experience Design
April 20, 2026•6 min read
The Word Everyone Uses But Nobody Can Define
they are actually measuring. Here is what engagement really means and how to track it as behavior. ...more
Strategic Experience Design ,Event ROI
April 20, 2026•5 min read
If You Don't Define Success Before Your Event, Someone Else Will Define It After
You planned a beautiful event. Hit every goal. Then your client called about the sweet potatoes. Here is why defining success before your event changes everything. ...more
Strategic Experience Design ,Event Planning &Event ROI
April 20, 2026•3 min read
Do You Feel Stuck on the Planner Plateau?
Most event planners hit a salary ceiling between $65K and $75K and stay there. It is not a talent problem. It is a positioning problem. Here is what separates the planners who break through from those... ...more
Strategic Experience Design ,Event Planner Career Development
April 20, 2026•3 min read
Event Audit: Freshworks Team Barbecue
Event Audit: Freshworks Team Barbecue. ...more
Event Audits
April 14, 2026•4 min read
Being able to explain event success to the C-Suite is the best gift I gave myself.
Being able to explain event success to the C-Suite is the best gift I gave myself. ...more
Event Planning ,Event Planner Career Development
April 13, 2026•4 min read
Event planners are trained to execute. But businesses reward outcomes. And no one taught you.
Event planners are trained to execute. But businesses reward outcomes. ...more
Event Planning ,Event Planner Career Development
April 13, 2026•4 min read
"Because we've always done it this way" is killing your events career
"Because we've always done it this way" is killing your events career ...more
Event Planner Career Development
April 13, 2026•5 min read
What "Success" Actually Means in a $100K Event (Hint: It's Not Attendance)
What "Success" Actually Means in a $100K Event (Hint: It's Not Attendance) ...more
Strategic Experience Design
April 13, 2026•5 min read
The 5 Numbers Every Event Should Track Before It Happens
The 5 Numbers Every Event Should Track Before It Happens ...more
Event ROI
April 13, 2026•4 min read
Why Event Professionals Keep Losing the Budget Conversation
Why Event Professionals Keep Losing the Budget Conversation ...more
Event Planning
April 13, 2026•5 min read
© 2026 Jenny Howard-Maxwell
