Strategic Insights
Explore articles designed to help experiential and brand professionals lead with intention and execute with excellence.
The Event Planner Plateau Is Real. Here Is What the Data Says About Your Next Five Years.
The industry is growing to $3.49 trillion by 2033. So why are so many experienced professionals stuck? Here is what the data says and what to do about it. ...more
Event Planning ,Event ROI Event Planner Career Development &Event Strategy
June 12, 2026•4 min read
Why I Became an Experiential Strategist and What It Did for My Career
I spent two decades producing experiences I knew were successful but could not prove it. Here is the moment that changed everything and what I built because of it. ...more
Brand Activation ,Experiential Design &Corporate Event Planning
June 11, 2026•4 min read
It Is Time to Start a Movement
It Is Time to Start a Movement ...more
Event Planner Career Development ,Corporate Event Planning
June 04, 2026•4 min read
The Most Powerful Marketing Channel Without a Dedicated Employee
72% of marketers say events are their most effective marketing channel. So why is the person planning yours already doing three other jobs? It is time to change how we talk about events. ...more
Event Strategy ,Corporate Event Planning
June 02, 2026•3 min read
What 12 Job Postings Told Me About the Future of the Experiential Strategist
I pulled 12 experiential marketing job postings from Google, Versace, SKIMS, A24, and more. 75% didn't require a degree. Every single one required proven results. Here is what that means for event pla... ...more
Strategic Experience Design ,Event ROI Event Planner Career Development &Event Strategy
May 28, 2026•4 min read
Most Events Are Produced, Not Designed
Most events are built from checklists, not intention. Learn why designing for outcome changes everything about how you plan, present, and prove results. ...more
Strategic Experience Design ,Event ROI Event Strategy &Corporate Event Planning
May 26, 2026•2 min read
What Neuroscience Taught Me That No Event Certification Ever Did
Most event certifications teach execution. None of them teach the science of why experiences actually move people. Here is what neuroscience revealed that changed everything about how I design events. ...more
Strategic Experience Design ,Event ROI &Event Strategy
May 21, 2026•4 min read
The Most Basic Question Changed Everything
Most events get planned without ever asking the most important question. Here is why starting with purpose changes everything about how you design, deliver, and prove the value of an event. ...more
Strategic Experience Design
May 19, 2026•3 min read
The Behavioral Outcome Chain: Why Every Event Should Start at the End
Most events are planned from the agenda out. The ones that actually move people are planned from the outcome in. Here is why the behavioral outcome chain changes everything. ...more
Strategic Experience Design ,Event ROI
May 18, 2026•2 min read
The Oxford Hotel Holiday Party — Event Audit
The Oxford Hotel Holiday Party — Event Audit ...more
Event Audits ,Strategic Experience Design &Event Strategy
May 18, 2026•7 min read
If You Don't Define Your Event Success, Someone Else Will
If You Don't Define Your Event Success, Someone Else Will. ...more
Event ROI ,Event Strategy &Corporate Event Planning
May 14, 2026•3 min read
© 2026 Jenny Howard-Maxwell
