Strategic Insights
Explore articles designed to help experiential and brand professionals lead with intention and execute with excellence.
Ten Tips for Getting Ahead in the Events Industry (From Someone Who Muddled Through It First)
Ten Tips for Getting Ahead in the Events Industry (From Someone Who Muddled Through It First) ...more
Event Planner Career Development ,Event Strategy &Corporate Event Planning
July 30, 2026•5 min read
Twenty Years In, and No One Taught Me This
Twenty Years In, and No One Taught Me This ...more
Event Planner Career Development ,Event Strategy &Corporate Event Planning
July 30, 2026•4 min read
The CEO, the CFO, and You Are Looking at the Same Event and Seeing Three Different Things
The CEO, the CFO, and You Are Looking at the Same Event and Seeing Three Different Things ...more
Event Planner Career Development ,Event Strategy &Corporate Event Planning
July 24, 2026•6 min read
I Never Set Out to Build a Framework. I Just Wanted to Stop Feeling Powerless.
I never meant to build a framework. Frustrated by clients who couldn't see what worked, I audited a year of my own events and tested it on six real clients. ...more
Event Planner Career Development ,Event Strategy &Experiential Design
July 24, 2026•3 min read
What Being Able to Prove Event Success Did For My Career
For years, my heart broke every time someone judged an event through their own lens after half a million dollars was spent. Here's what changed when I finally learned to prove success instead. ...more
Event Planning ,Event Planner Career Development &Corporate Event Planning
July 17, 2026•3 min read
Why Proving ROI Became a Non-negotiable For Me
I spent two decades planning events only to watch one bad mood erase all of it. Here's the moment proving ROI stopped being optional and became nonnegotiable for me. ...more
Event ROI ,Event Planner Career Development &Corporate Event Planning
July 16, 2026•3 min read
Porsche Just Trained 119 Salespeople In Two Days. Most Companies Cannot Do This In Two Months.
Porsche trained 119 salespeople on the Cayenne Electric in two days using education plus an eight hour driving experience. Here's what that program proves about designing for ROI, run through the Expe... ...more
Event ROI ,Experiential Design
July 15, 2026•5 min read
I Stopped Letting a Loud DJ Ruin My Reputation.
I Stopped Letting a Late DJ Ruin My Reputation ...more
Event Planner Career Development ,Corporate Event Planning
July 10, 2026•3 min read
Learn the Language. Get the Raise.
Learn the Language. Get the Raise. ...more
Event Planning ,Event Planner Career Development &Corporate Event Planning
July 02, 2026•3 min read
My Gut Has Never Failed Me. My Decisions Have.
My Gut Has Never Failed Me. My Decisions Have ...more
Event Planner Career Development ,Event Strategy
July 02, 2026•4 min read
RETURN ON EMOTION: WHY EVERY COMPANY SHOULD USE IT TO TRACK, MEASURE, AND IMPROVE INTERNAL SUCCESS
A conversation with Liz Lathan of Club Ichi got me thinking about internal culture. Here's why every company should measure leadership retreats and team events with ROE, not just ROI. ...more
Event Planning ,Corporate Event Planning
July 01, 2026•4 min read
© 2026 Jenny Howard-Maxwell
