Experiential Marketing Expert, Creator of The Experiential Edge, and Your Partner in Purpose-Driven, ROI-Driven Events

Hi, I’m Jenny.

And I believe events shouldn’t just look good,  they should do something.

They should move people. Shift emotion. Create connection.

And ultimately… drive revenue.

But that’s not how the industry was working when I started.

For years, I watched companies spend thousands on events that were basically expensive parties. Beautiful? Yes. Strategic? Not even close.

Everyone was celebrating “we hit goals” without ever asking:

Did this experience actually create a measurable impact?

Did it spark emotion?

Did it move the audience toward the brand’s purpose?

I felt frustrated.

And honestly I felt responsible.

Because I knew there had to be a better way to design experiences. So I Built One.

I created the Experiential Edge, a four-step strategic framework that blends emotional psychology, experiential design, and purpose-driven planning to turn events into unforgettable, ROI-generating experiences.

This shifted everything. Suddenly, brands saw deeper engagement. Teams felt more confident and aligned. Events weren’t just “successful” they were profitable, memorable, and transformational. And that’s when I realized: This isn’t just an event strategy.

It’s a new way of thinking.

I help brands, creators, and corporate teams design experiences people feel  and take action from. I do this in two ways:

1. I produce high-impact events using the Experiential Edge Blueprint.

From conferences to activations to brand showcases, everything I design is intentional, emotional, and engineered for ROI.

2. I teach teams and leaders how to use this same blueprint.

Through the Purpose to Profit Webinar, the Experiential Edge Master Class, and my Strategy Audits, I show organizations how to stop planning expensive parties and start producing profitable experiences.

A Few Things That Ground My Work:

Emotion drives action. If you don’t trigger a feeling, you don’t create movement.

Purpose is the strategy. Without it, you’re guessing.

Experiences are your brand’s strongest differentiator.

You don’t need “bigger”; you need intentional.

Everyone is capable of delivering unforgettable experiences with the right blueprint.

Beyond the Strategy

I also create:

• Master of the Mocktail — my experiential sensory mocktail brand

• The Empowerment Journal— a mindset tool for clarity and change

• The Tuesday Edge — my newsletter with experiential insights and trends

Everything I create is designed to help people feel, connect, and act with purpose.

Let’s Create Something People Remember. Whether you want your next event to actually generate ROI…or you want to learn how to design meaningful experiences yourself… you’re in the right place.

Welcome to my world of experiential strategy, emotional design, and purpose-driven creativity.

I'm so glad you're here.

— Jenny