The Experiential Edge Master Class
Where Event Planners Become Event Strategists
The Experiential Edge Master Class is an advanced training for event professionals who want to design emotionally driven experiences that create measurable business impact.
This master class goes beyond execution and aesthetics to teach you how to intentionally engineer emotion, align it to brand purpose, and anchor it to outcomes that matter — revenue, loyalty, engagement, and perception.
Built on a proven 4-step framework, the Experiential Edge shows you how to design events as strategic tools, not one-off moments. You’ll learn how to create intentional touchpoints throughout the event journey that trigger emotion, influence behavior, and reinforce brand value long after the event ends.
This is the same framework used across brand activations, corporate events, and large-scale experiential installations adapted so you can apply it to your own events, clients, or organization.
Who It’s For
- Event professionals ready to move beyond logistics
- Strategists responsible for experience design and ROI
- Planners who want to differentiate in a crowded market
What You’ll Walk Away With
- A 4-step framework for designing emotionally driven events
- The ability to intentionally trigger and anchor emotion to brand
- A strategic approach to creating experiences that influence behavior
- Clear ways to measure impact beyond attendance and impressions