The Tuesday Edge
One strategic idea a week for event business owners ready to get paid for their thinking.
Real stories from 25 years of events, the numbers behind the Planner Plateau™, and one thing you can bring to your very next client call. Five minutes to read. Free.
No spam, no fluff. Unsubscribe anytime.
What lands in your inbox every Tuesday
One idea, fully explained
Not a list of tips. One strategic shift, unpacked with the reasoning behind it, so you can actually use it.
A real story
From client events, lost bids, and the pushback that changed everything. The honest version, including what I'd do differently.
Something to use this week
A question for your discovery call, a line for your proposal, or a better way to answer an RFP. Small moves that change how clients see you.
Written for one person
This is for you if
- You own an event business and have mastered execution.
- You're booked, respected, and your income hasn't moved in years.
- You want better clients and higher fees without starting over.
- You're ready to be hired for your thinking, not just your timeline.
It's probably not for you if
- You're still learning how to plan and run an event.
- You're looking for decor trends or vendor lists.
- You want out of events, not up.
From this week's issue
Booked solid is not a goal of mine.
When I'm out at networking events, being booked solid is a badge of honor. I wore that badge too. But being booked solid means more execution work, and less of the work I actually love. What changed for me wasn't the number of events on my calendar. It was the value I brought to each one.
If your calendar were half as full, would your business still grow?
A note from me
I started the Tuesday Edge because I couldn't find the conversation I needed when I was stuck. Everyone was talking about how much to charge. Nobody was talking about why you're worth it.
So every Tuesday, I write the email I wish I'd gotten back then. Honest, specific, and built for owners who already know how to do the work.
And I read every reply. Hit reply any week and tell me what's happening in your business. Your questions shape what I write next.
Jenny
Get the edge every Tuesday.
One strategic idea a week. Free, and written for event business owners who are ready for what's next.
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