Portfolio

Selected experiential, event, and brand activation work developed through HM Experiential.

The body of work that now informs my consulting, teaching, and certification programs.

Before I taught experiential strategy, I built it in the field. This portfolio highlights the work, brands,

and environments that shaped the frameworks I use today.

Brands, Teams, and Organizations Served

Featured work

Featured Case Studies

These selected projects represent the kind of work I became known for: strategic experiences designed to move people, strengthen brands, and create meaningful business momentum. The goal was never just execution. The goal was alignment, impact, and proof.

Bentley 2025 Gt launch

Turning a simple photo moment into a lifestyle experience.

For the Bentley 2025 GT launch, the brief started as “we just need a photo activation” inside a private airplane hangar owned by a well‑known NFL star. Instead of treating it like a single backdrop, I asked: what does it feel like to own a Bentley and a private jet and how can we let guests step into that lifestyle for one night?

We built two lifestyle activations that walked guests through the journey: from their delivery car to their jet, from the jet to their Bentley. Every detail was designed to evoke the seamless, aspirational experience of moving through that world. It stopped being “stand here and smile” and became “this is what your life could feel like.”

This launch became a textbook example of the framework I now teach: start with the lived experience you want guests to embody, then design the environment, moments, and transitions to support it. In CPES and my workbook, I use projects like this to show how you can take a simple request and turn it into a strategic, story‑driven activation.

Objective: Take a single photo activation and turn it into into a lifestyle‑level launch experience.

Strategic approach: Design two connected lifestyle activations that walked guests through the owner journey

Framework lesson: This event shows how applying experiential strategy can turn a basic deliverable into a narrative experience, exactly what I now train others to do.

freshworks teambuilding retreat

Designing a leadership retreat that engaged every sense.

Freshworks brought their global leaders together for a full-day teambuilding retreat in a wide‑open park, and they wanted the experience to feel cohesive, human, and unforgettable. We built an immersive day outdoors: a dodgeball tournament, a leadership speech, barbecue grills going all afternoon so the space smelled alive, music, and space for teams to create their own uniforms complete with shirts featuring their bosses’ faces. It became a playful, high‑energy environment where leaders connected as people, not just titles.

At the time, I was already designing to what I now call ROE Return on Experience, even though I hadn’t named the framework yet. Today, I teach this same approach in my workbook and CPES program: using sensory design, shared moments, and intentional structure to measure leadership retreats not just by attendance, but by connection, culture, and momentum. This retreat became a living example of the framework before it had a name.

Objective: Create a leadership retreat that strengthened connection and culture, not just delivered an agenda.

Strategic approach: Design an immersive, multi‑sensory day full of sport, food, music, uniforms, and shared rituals.

Framework lesson: This experience became a proof point for the ROE model I now teach for leadership events and retreats.

denver zoo lights

Being brave enough to recommend the experience they actually needed.

Denver Zoo Lights came to me with a $15K budget and a request for 3 lounge spaces. As I listened, it became clear that what they truly wanted which was a transformed guest experience that couldn’t be delivered by the lounges they had in mind. I had to be brave enough to say, “What you’re really asking for is something different, and here’s how we can achieve it.”

Using my experiential blueprint, we reimagined the scope and built a concept that matched their desired impact instead of their original line item. That $15K project grew to well over $100K, not because of upselling for the sake of it, but because the strategy finally aligned with the outcome they were hoping for.

This was the first time I fully trusted and applied my blueprint end‑to‑end, and it proved that strategic language and courage can change both the experience and the budget conversation. It’s one of the reasons I now teach event and experiential professionals how to use frameworks to lead, reframe requests, and confidently recommend what will actually work.

Objective: Move beyond a single requested item to an experience that matched the zoo’s real goals.

Strategic approach: Apply the experiential blueprint to reframe the ask and redesign the scope.

Framework lesson: This project proved that leading with strategy can transform both the impact and the investment and it’s a cornerstone example in how I teach blueprint‑level thinking today.

Selected Additional Work

Not every experience needs a full case study to demonstrate its value. This collection reflects the range of work delivered through HM Experiential across brand activations, executive events, nonprofit experiences, destination programs, and high-touch gatherings