Experiential Strategist · Educator · Author
Events without strategy are just expensive parties
Train to become the strategist every brand wants in the room.
What Professionals are saying About Strategic Experience Design
"The structure and vocabulary to articulate"
"The CPES certification gave me the structure and vocabulary to articulate what has always guided my approach to experiential strategy. I'm proud to now hold the CPES designation and grateful for the recognition of the work that brought me here."
Glenda Ann Robertson, Senior Event Producer and Experiential Strategist
"Genius angle"
"It reads exactly like how I got my masters in ed psych! Make them learn that way, by design. It's correct psychology. Genius angle."
Jamaica Jenkins, Educational Psychologist
"A tough one but very achievable"
"Moving from logistics coordinator should be the goal. A tough one but very achievable."
Yoyo Edmunds, Corporate Event Strategist
"More than confirmed"
"The Edgucation Institute's framework did more than confirm what I was already practicing. It elevated it. I have been seeking an authority reference, and Edgucation Institute delivered it."
Aurora Maier, CPES Founder, Lost Coast Getaways.
"1000% worth every penny."
"This was actually not easy. But 1000% worth every penny. I got more information out of this training program than I did at the las Vegas MBA. But I just had to put my mind to it and get it done. Watch out event world I am coming for you."
Joshua Pennebaker
CPES
2026
You've hit the planner's glass ceiling
You're excellent at execution but tired of not being able to prove it
You want a seat at the strategic table not just the planning table
You're ready to stop hoping leadership sees your value
You want a credential that reflects the level you're already at
You're ready to start designing experiences with measurable ROI
You want to charge more and win better clients
This is what changes everything.
COMING SEPTEMBER 8 · PRE-ORDER NOW
Make Them Feel That Way On Purpose
The book that reframes everything you thought you knew about events. The neuroscience of emotion meets the art of strategic experience design. Written for the planner who's ready to become a strategist.
Join 3,000+ event professionals who read
The Tuesday Edge every week.
The Tuesday Edge
A weekly newsletter for event professionals ready to think like strategists. Delivered every Tuesday.
© 2026 Jenny Howard-Maxwell
