You planned an incredible event. Now prove it.
The Experiential Strategists Workbook is the hands-on tool that bridges the gap between designing experiences and proving their impact.
Every detail was perfect. The energy in the room was undeniable. Attendees were engaged, emotional, inspired.
And when your client asked "how do we know it worked?" you didn't have an answer.
You're not alone. Most event professionals are trained to design experiences. Almost none are trained to prove them.
This workbook changes that.
what's inside
Tools for connecting event design to measurable business outcomes
Worksheets for identifying the emotional drivers behind attendee behavior
Templates for writing strategic briefs that justify every decision
Frameworks for measuring success before, during, and after every event
The exact language that separates Experiential Strategists from event planners
This is not a planning checklist.
This is how Experiential Strategists work.
The official workbook of the CPES Certification through The Edgucation Institute.
© 2026 Jenny Howard-Maxwell
