Experiential Marketing Expert & Creator of the Experiential Edge
Experiential Marketing Expert & Creator of the Experiential Edge
For years, I watched companies pour time, money, and energy into events that looked amazing… but didn’t do anything.
Goals were hit. But not true conversion. No lasting emotional impact.
Just expensive parties disguised as “activations.”
And to be honest?
I got tired of it.
I got tired of events that checked boxes but didn’t move the business forward.
Tired of hearing “we hit our goals” when there was no real strategy behind the experience.
Tired of watching brands miss the opportunity to create something meaningful , something profitable.
So I built a different way.
I created The Experiential Edge a repeatable, 4-step blueprint for designing events and brand experiences that are emotionally charged, strategically engineered, and built to generate a measurable return.
Today, I do two things:
From conferences to activations to corporate experiences, every moment is intentionally designed to make people feel something and take action.
Through workshops, audits, and trainings, I help organizations move from “expensive party planning” to purpose-driven, revenue-driving experiences.
Because when you understand the emotional triggers, the purpose behind the experience, and the strategy that ties it all together…
Your events stop being expenses
and they start becoming engines of growth.
Welcome to my world of intentional, emotional, profitable experiential design.
I’m excited to show you what’s possible.
— Jenny
Join thousands of experience-driven creators and brands who get my Tuesday breakdown of what’s working right now in experiential marketing, tactics, emotional triggers, and practical tools you can use immediately.
A focused training that shows you how to define the purpose behind your event, activate emotion strategically, and build an experience engineered for real ROI.
A deep-dive training that teaches you the full 4-step Experiential Edge Blueprint so you can design, plan, and execute events that deliver intentional emotional impact and measurable ROI.
A strategic audit that evaluates your event through the full 4-step Experiential Edge Blueprint, identifying opportunities to strengthen purpose, engineer emotional impact, and align every element to measurable outcomes and ROI.