Experiential Strategist · Educator · Author
I make them feel that way on purpose
For over 20 years, Jenny Howard-Maxwell has been designing experiences that move people literally and emotionally. She's built eight companies, trained hundreds of event professionals, and written the book the industry has been waiting for.
20+ years in the event industry
8 companies founded
Creator of The Experiential Edge Blueprint
Creator of the Atlas tool powered by the Edgucation Institute
Creator of Strategic Experience Design. A new industry category
3x published author
Top 50 Power Player — Event Industry
International speaker
SHE DIDN'T JUST MASTER THE INDUSTRY
She created a new category within it.
Strategic Experience Design is the framework Jenny Howard-Maxwell built to transform how the event industry thinks, operates, and measures success.
RECOGNITION · EVENT INDUSTRY
Top 50 Power Player in the Events Industry
20+ years in the industry 8 companies founded Top 50 Power Player in new york city.
© 2026 Jenny Howard-Maxwell
