Experiential Strategist · Educator · Author

I make them feel that way on purpose

For over 20 years, Jenny Howard-Maxwell has been designing experiences that move people literally and emotionally. She's built eight companies, trained hundreds of event professionals, and written the book the industry has been waiting for.

20+ years in the event industry

8 companies founded

Creator of The Experiential Edge Blueprint

Creator of the Atlas tool powered by the Edgucation Institute

Creator of Strategic Experience Design. A new industry category

2x published author

Top 50 Power Player — Event Industry

International speaker

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SHE DIDN'T JUST MASTER THE INDUSTRY

She created a new category within it.

Strategic Experience Design is the framework Jenny Howard-Maxwell built to transform how the event industry thinks, operates, and measures success.

The Experiential Edge Blueprint

01

Purpose

Define what this event exists to achieve. Not the theme. The business reason it exists at all

02

Emotion

Choose a precise emotion not a vibe. Trust. Belonging. Urgency. Everything you design serves that feeling

03

Behaviour

What do you want people to do as a result? Emotion without behavioural outcome is just a nice experience

Activation & Anchoring

Design the moments that trigger the emotion then anchor it to the brand. That's what creates brand equity.

Outcome

Prove the business impact. Not with a feedback form. With data leadership speaks.

Learn More at the Edgucation Institute

RECOGNITION · EVENT INDUSTRY

Top 50 Power Player in the Events Industry