CErtified experiential strategist

You didn't get into this industry to stay in logistics. The next level starts now.

You've spent years executing flawlessly. Now it's time to lead strategically. CPES gives you the credential, the framework, and the language to stop being measured by logistics and start being valued for the outcomes you drive.

Walk away from every event with proof, not just praise

Speak the language that gets you into the room earlier and keeps you there

Claim the strategic title your experience has already earned you

the conversation no one is having

Most event professionals are judged by execution.
Leadership is looking for strategy.

You've managed impossible timelines. Impossible budgets. Impossible clients. You've created moments that moved people and moments that changed how they felt about a brand, a company, a cause.

And when the event was over, leadership smiled, said "great job," and moved on.

No one measured it. No one connected it to business objectives. No one made the case for your strategic value.

Most of the time, neither did you. Not because you couldn't. Because you didn't have the framework, the language, or the credential to do it.

CPES changes that.

THE CPES Curriculum

Everything You Need to Do the Work

and Prove it

Course 01: Purpose to Profit

The foundation. Learn to define why an event exists before designing anything.

What you will learn:

  • Stop planning events. Start defining why they exist

  • Connect every decision to a measurable business objective

  • Set goals and KPIs before a single design decision is made

  • Translate event outcomes into language leadership understands

What you will learn:

  • Define your strategic value and own your role

  • Communicate your worth beyond execution

  • Get brought into conversations earlier and at a higher level

  • Stop being the best kept secret in the room

Course 02: The Competitive Edge

Your positioning. Learn to define and communicate your strategic value in language leadership actually responds to.

Course 03: The Experiential Edge

The methodology. Design experiences that drive emotion, behaviour, and measurable business outcomes.

Here's what you will learn:

  • Apply the full Experiential Edge Blueprint to real events

  • Design for a specific emotion that drives a specific behaviour

  • Prove your impact with data leadership understands

  • Earn your CPES designation upon board approvalX

Also Included in Your Enrollment

  • Atlas — The Education Institute’s AI-powered strategic brief tool. Go from event overview to full impact report in 8 steps. Included with enrollment.

  • Strategic Case Study — Apply everything to a real event and submit for board review.

  • Board Review & Approval Certification is earned, not handed over. That's what makes it mean something.

  • Your CPES Designation. Certificate, professional title, and LinkedIn badge. The certificate that changes how the room sees you.

YOUR STRATEGIC BRIEF TOOL

Meet Atlas. Powered by the Edgucation Institute.

Your AI-powered strategic brief tool. Eight steps from event overview to full boardroom-ready impact report. Included with enrollment.

cpes certification

One investment. A more strategic career.

Enroll for $1,997 and get everything three courses, Atlas, your strategic case study, board review, and your CPES designation. Start today. Move at your own pace. Walk away as the strategist every brand wants in the room.

Everything you need to know before you enroll.

Frequently Asked Questions

Is this self-paced?

Yes. You start immediately and work through the three courses at your own pace. There are no live sessions or deadlines — just you, the curriculum, and the Atlas tool.

What exactly is the CPES designation?

CPES — Certified Professional Experiential Strategist — is a board-reviewed certification that demonstrates your ability to design experiences that drive measurable business outcomes. It includes a certificate, the right to use CPES as a professional designation, and a LinkedIn badge.

What happens after I complete the courses?

You submit a strategic case study applying everything you've learned to a real event. The Edgucation Institute Board reviews it. Certification is earned, not given.

Who is CPES for?

Event professionals who are ready to stop being measured by execution and start being valued for strategy. If you've ever felt undervalued despite doing excellent work — this is for you.

Do you offer payment plans?

Yes. CPES is available for $997 today or spread across three payments. Payment plans are available at checkout via Klarna, Afterpay, and Zip. Same course, same certification, same result, just more flexibility in how you get there.

© 2026 Jenny Howard-Maxwell