Certified Professional Experiential Strategist
Offered through the Edgucation Institute
The industry standard for strategic competency in experiential and brand activation.
You didn't get into this industry to stay in logistics. The next level starts now.
You've spent years executing flawlessly. Now it's time to lead strategically. CPES gives you the credential, the framework, and the language to stop being measured by logistics and start being valued for the outcomes you drive.
Walk away from every activation with proof, not just praise
Speak the language that gets you into the room earlier and keeps you there
Claim the strategic title your experience has already earned you
Not quite ready to commit? Start with the free framework instead.
the conversation no one is having
Most event professionals are judged by execution.
Leadership is looking for strategy.
You've managed impossible timelines. Impossible budgets. Impossible clients. You've created moments that moved people and moments that changed how they felt about a brand, a company, a cause.
And when the event was over, leadership smiled, said "great job," and moved on.
No one measured it. No one connected it to business objectives. No one made the case for your strategic value.
Most of the time, neither did you. Not because you couldn't. Because you didn't have the framework, the language, or the credential to do it.
CPES changes that.
THE CPES Curriculum
Everything You Need to Do the Work
and Prove it
Course 01: Purpose to Profit
The foundation. Learn to define why an event exists before designing anything.
What you will learn:
Stop executi9ng activations. Start defining why they exist
Connect every decision to a measurable business objective
Set goals and KPIs before a single design decision is made
Translate event outcomes into language leadership understands
What you will learn:
Define your strategic value and own your role
Communicate your worth beyond execution
Get brought into conversations earlier and at a higher level
Stop being the best kept secret in the room
Course 02: The Competitive Edge
Your positioning. Learn to define and communicate your strategic value in language leadership actually responds to.
Course 03: The Experiential Edge
The methodology. Design experiences that drive emotion, behaviour, and measurable business outcomes.
Here's what you will learn:
Apply the full Experiential Edge Blueprint to real activations
Design for a specific emotion that drives a specific behaviour
Prove your impact with data leadership understands
Earn your CPES designation upon board approvalX
Everything You Need to Prove Your Value is Included.
ExpROI, The EI Measurement Tool — The only tool in the industry built specifically for experiential professionals. Go from experience brief to full three dimension impact report measuring business outcomes, behavior change, and emotional impact. Included with every enrollment. Available nowhere else.
Strategic Case Study —Apply the Experiential Edge Blueprint to a real experience and produce a complete ExpROI Outcome Report. This is your proof of competency and your first leadership-ready impact document.
Board Review & Approval Certification is earned, not handed over. That's what makes it mean something.
Your CPES Designation. Certificate, professional title, and LinkedIn badge. The certificate that changes how the room sees you.
The EI MEasurement system
Powered by the Edgucation Institute.
Powered by the Experiential Edge Blueprint. Built to prove what your work produces.
cpes certification
One investment. A more strategic career.
Enroll for $1,997 and get everything three courses, Atlas, your strategic case study, board review, and your CPES designation. Start today. Move at your own pace. Walk away as the strategist every brand wants in the room.
Everything you need to know before you enroll.
Frequently Asked Questions
Is this self-paced?
Yes. You start immediately and work through the three courses at your own pace. There are no live sessions or deadlines — just you, the curriculum, and the Atlas tool.
What exactly is the CPES designation?
CPES — Certified Professional Experiential Strategist is a board-reviewed credential that demonstrates your ability to design experiences that drive measurable business outcomes. Not just produce them. Prove them.
It includes your certificate, the right to use CPES as a professional designation, a LinkedIn credential, and exclusive access to ExpROI, the only experiential measurement system built specifically for this industry.
CPES is not a course completion badge. It is earned through demonstrated strategic competency, reviewed against a professional standard, and recognized as the credential that signals you operate at the level where experience design meets business impact.
What happens after I complete the courses?
You submit a strategic case study applying everything you've learned to a real event. The Edgucation Institute Board reviews it. Certification is earned, not given.
Who is CPES for?
Event professionals who are ready to stop being measured by execution and start being valued for strategy. If you've ever felt undervalued despite doing excellent work — this is for you.
Do you offer payment plans?
Yes. CPES is available for $997 today or spread across three payments. Payment plans are available at checkout via Klarna, Afterpay, and Zip. Same course, same certification, same result, just more flexibility in how you get there.
© 2026 Jenny Howard-Maxwell
