Early Bird Pricing Ends April 30th — $997 Today. $1,997 After. → Get CPES Certified

CErtified experiential strategist

Events without strategy are just expensive parties.

For over 20 years, Jenny Howard-Maxwell has been the person in the room asking the question nobody else asks what does this event actually exist to achieve?

That question took a $15K brief and turned it into a $100K engagement. Not because of upselling. Because of strategy. The CPES certification exists to teach you how to do the same.

Design experiences that drive measurable business outcomes

Speak the language of leadership, not just logistics

Earn your seat at the table and prove you belong there

the gap noone talks about

Most event professionals are measured by execution. The organizations they serve are measuring something else entirely.

Revenue. Retention. Behaviour. Decisions. Businesses want proof that events move the needle and most event professionals have never been taught how to provide it. That gap is exactly why so many talented people in this industry feel undervalued. This certification closes it.

THE CPES Curriculum

Everything You Need to Go

From Executor to Strategist

Course 01: Purpose to Profit

The foundation. Learn to define why an event exists before designing anything.

Here's what you get:

  • Stop planning events. Start defining why they exist

  • Connect every decision to a measurable business objective

  • Set goals and KPIs before a single design decision is made

  • Translate event outcomes into language leadership understands

Here's what you get:

  • Define your strategic value and own your role

  • Communicate your worth beyond execution

  • Get brought into conversations earlier and at a higher level

  • Stop being the best kept secret in the room

Course 02: The Competitive Edge

Your positioning. Learn to define and communicate your strategic value in language leadership actually responds to.

Course 03: The Experiential Edge

The methodology. Design experiences that drive emotion, behaviour, and measurable business outcomes.

Here's what you get:

  • Apply the full Experiential Edge Blueprint to real events

  • Design for a specific emotion that drives a specific behaviour

  • Prove your impact with data leadership understands

  • Earn your CPES designation upon board approvalX

ALSO INCLUDED WITH YOUR ENROLLMENT

  • Atlas — The Edgucation Institute's AI-powered strategic brief tool. 8 steps from event overview to full impact report. Included with your enrollment.

  • Strategic Case Study — Apply everything to a real event and submit for board review.

  • Board Review & Approval Certification is earned, not given.

  • Your CPES Designation. Certificate, professional title, and LinkedIn badge.

YOUR STRATEGIC BRIEF TOOL

Meet Atlas. Powered by the Edgucation Institute.

Eight steps. AI-assisted. From event overview to full impact report. Atlas is the tool that turns your strategic thinking into a document that belongs in a boardroom before the event and after it.

EARLY BIRD PRICING ENDS APRIL 30TH

One investment. A completely different career.

$1,997 $997 today Three courses. Atlas tool. Board review. Your CPES designation. Everything included. Self-paced. Start immediately.

STILL NOT SURE?

Frequently Asked Questions

Everything you need to know before you enroll.

Is this self-paced?

Yes. You start immediately and work through the three courses at your own pace. There are no live sessions or deadlines — just you, the curriculum, and the Atlas tool.

What exactly is the CPES designation?

CPES — Certified Professional Experiential Strategist — is a board-reviewed certification that demonstrates your ability to design experiences that drive measurable business outcomes. It includes a certificate, the right to use CPES as a professional designation, and a LinkedIn badge.

What happens after I complete the courses?

You submit a strategic case study applying everything you've learned to a real event. The Edgucation Institute Board reviews it. Certification is earned, not given.

Why does the price go up on May 1st?

Early bird pricing of $997 is available until April 30th only. On May 1st the investment increases to $1,997. Same program. Same certification. No exceptions.

Who is this for?

Event professionals who are ready to stop being measured by execution and start being valued for strategy. If you've ever felt undervalued despite doing excellent work — this is for you.

Do you offer payment plans?

Yes. CPES is available for $997 today or spread across three payments. Payment plans are available at checkout via Klarna, Afterpay, and Zip. Same course, same certification, same result, just more flexibility in how you get there.

© 2026 Jenny Howard-Maxwell